Brand focus on new Liv Interior collection

Brand Focus Liv Interior Collection

It’s an exciting day here in the Cotswolds at Heugah HQ when one of our favourite brands
announces that they have given their collection a total makeover. This spring, that brand is Liv
Interior, a beloved Danish-German interiors accessories manufacturer that we’ve stocked for
years. Our customers already loved the chic, understated back designs and high quality
manufacturing, so we were excited to see what would come from Liv Interiors’ revamp. In this
month’s blog we’ll focus on the key features of the new collection and then pick three of our
favourite products from it to take a closer look at.

A versatile new collection with something for everyone!

The result, which is already on the website and ready to shop, is very exciting indeed. With both bohemian designs and on-trend pastel perfection, there’s something in the new Liv Interiors
collection for everyone. Perhaps you’re embracing the textures and patterns of maximalism in
2024, in which case there’s plenty to catch your eye. If you’re mad about colour blocking, pastel colours or you want to stick to a chic Scandi style, you’ll still be over the moon.

Sustainability and recycled materials feature too

With so much ongoing focus on the environmental impact of the products we buy for ourselves and our homes, Liv Interiors has made sure that they tick sustainability boxes with the new
collection. There are throws and cushions made from recycled PET plastic bottles, ensuring
plastic waste stays out of landfill and gets a new lease of life. There are rugs made from fluffy
100% organic cotton and others made from sustainable, durable jute.

The rugs carry the GoodWeave label

GoodWeave is a non-profit organisation that works to end exploitative child labour and provides education and rehabilitation for weavers. The rugs in the new Liv Interior collection carry the
GoodWeave label, so you can enjoy your new home accessory any know that it wasn’t made by child labour, or someone being exploited for their skills.

Indoor/outdoor products to extend your living space

After the most wet and miserable winter and early spring we can remember here in the
Cotswolds, we are more than ready for summer to show its sunny face. We’re keeping
everything crossed for more than just a day or so of warm weather, and enough sun to dry the
ground out and kick off BBQ season. The new Liv range includes a number of rugs, throws and
cushions designed to be used outside as well as indoors. Made from recycled PET bottles, they
are soft to touch but durable, UV treated so they won’t fade in the sun and machine washable in case of spillages. So, who’s ready for a lazy afternoon lounging outside with a good book and a cold drink

All in all we think the new Liv Interior collection is a success all round: perfect rugs, throws and
cushions to help make your house a home, items that you can use inside or outdoors,
sustainability and recycled materials at the forefront and a commitment to ensure workers in the manufacturing chain are being cared for. That brings us to the final part of our Liv Interior brand focus blog – three products from the new Liv range that we’re adding to our wish list this spring!

Three must-have products from the revamped Liv Interiors collection

1. The Match Cushion in Peony Capri

           
Summer brights, designed to be used indoors and outside and made from recycled materials. What’s not to like?

Shop this style here: https://www.heugahinteriors.com/product/liv-interior-
cushion-match-peony-capri/

2. The Kelim Muscat Jute Rug

         
This patterned style inspired by the classic rugs of the middle east is hand woven from durable, sustainable jute. This is just one of many stunning jute designs in the new collection, so make
sure you take a look:
https://www.heugahinteriors.com/product/liv-interior-rug-jute-kelim-muscat/

3. The Honey Rug in Coral Sand and Lilac

             
We love a bit of colour blocking and the enduring pastels trend, so this rug ticks all the boxes.
It’s handloom woven using materials recycled from the textile industry to bring sustainability,
cosiness and colour into your home:

https://www.heugahinteriors.com/product/liv-interior-rug-
honey-coral-sand-lilac/